Press Release

Salient Mobility Provides Unique Mobile Marketing Campaigns for Ad Agencies

December 1, 2007 (Atlanta, GA) -Salient Mobility LLC, a mobile ad firm, and developer of wireless software delivers interactive applications to assist advertising agencies, and business enterprise with target advertising.

The company supplies distinctive SMS target marketing software to ad agencies, using its newly released wireless social network www.txtysingles.com. The process of targeting consumers is being used by other online dating sites, but without the convergence of effective wireless connectivity. 

Salient Mobility’s mobile text dating application is accessible via short code 83930.  The short code 83930 has been provisioned by wireless carriers AT&T, ALLTEL, SPRINT, VIRGIN,
T-MOBILE, NEXTEL, VERIZON and BOOST. Through its carrier provisioning agreement, txtysingles has access to over 200 million subscribers. Subscribers opt-in to the txtysingles wireless text dating application by texting "Join" to short code 83930. Traffic is driven to the txtysingles website, by urging subscribers to update profiles, view photos, and change passwords. “We intend to leverage the power of the txtysingles demographic as a viable marketing tool to major corporations by offering Ad phrases attached to the end of each message. Imagine, a wireless social network subscriber receiving messages from another subscriber that might say, “JC99 how are u today?” 1-800-Flowers.  Attaching the Ad Phrase at the end of the messages could also link to a full mobile ad, we’ve tapped into an enormous advertising segment,” says Jeannie Collins, the Chief Marketing Officer of Salient Mobility LLC.  

Salient Mobility also designs marketing campaign software that’s affordable, easy to sign up, and without setup fees or contracts. The business owner decides on the keyword that identifies their company, or campaign. Users can then send Coupons, Appointment Reminders, Alerts, Notifications, Text 2 Win contests, Administrative Text Messages, and Text 2 Vote campaigns. Organizations that benefit from mobile marketing campaigns include: